- Solid, relatively well- established brand (1-3+ years) with a proven business model.
- Team of 10-20+, with a dedicated Marketing Director / Manager at the least.
- Ideally some internal capability with copywriting as well as PR / partnerships.
- Development capability and resource to change things on the website
If you don’t meet those and:
– You are new to market or a 3-person startup – SEO is generally not the channel that’s going to control your success the first two years. It can definitely help, but it’s not your biggest lever.
– You don’t have anyone internally focused on copy, comms or PR – you’ll probably get sub-optimal results from agencies or freelancers who don’t know your business. It can be done, but it’s not easy. And no, ChatGPT isn’t an A+ copywriter.
– You have no support or ability to change things on your website – there will be limitations to what can be achieved. I’m not a developer and will not implement anything directly.