I’ve been in the SEO industry since 2016, working across 3 different agencies and 37 clients both in Australia and internationally. In 2023 I moved into launching my solo consultancy business, with the aim of helping businesses actually get real results from SEO.
I hated university, dropped out twice and failed some more, but some marketing subjects caught my attention and motivation, and I ended up finishing and landing an internship with Group M, got placed in Mindshare’s SEO team, and the rest is history.
I love SEO for the constant challenge and changing landscape that it is, for the levels upon levels of depth that you can go to – a mix of data and user behaviour and challenges in consulting, communicating and navigating businesses, as well as getting inside them and helping them grow.
I currently live in Kiama (2hrs south of Sydney) with my wife Madison and our dog Fletcher – teaching myself how to surf and enjoying the coastal lifestyle.
Outside of SEO – I find the share market, economics and global geopolitics fascinating, if I won a million dollars I’d spend most of it on fast cars, and if I could go back in time I’d make sure 13 year old me didn’t stop piano lessons!
Growth into senior roles and senior-level international and enterprise clients. Managing a team of 2 within Orange Line SEO division.
Developing SEO skills and experience within a performance agency unit
Progression from Intern to Senior Exec in 2.5 years. Cutting my teeth and learning the foundations of SEO within a larger media agency.
Bachelor of Commerce (MKTG) from USYD.
Uncompleted (made it through 1 year!) Bachelor of Mechanical Engineering from USYD on a Scholarship
7 years of restaurant work as a waiter, and then supervising teams of 10-20+.
Miscellaneous maths tutoring, basketball coaching.
